HumasUPNVJ – The development of the creative and entertainment industries in Indonesia continues to grow rapidly from year to year. This rapid growth was mainly supported by developments in digital technology and mobile internet which have now become everyone's main needs. Currently, more than 171 million people or 64.8% of Indonesians use mobile internet every day. They are very aware of e-commerce and other digital transactions in carrying out business and consumption activities. No exception in the event and entertainment industry such as music performances, sports competitions, exhibitions, festivals, seminars, cultural events, and others. Almost all event arrangements are currently being carried out digitally, such as in the process of buying tickets online or in other transactions.
"Moreover, the government has proclaimed the creative industry as one of the leading economic activities. This means that now the digital world is opening wide job opportunities, including in the entertainment industry," said Andhika Soetalaksana, Vice President of Sales and Partnership KiosTix, at the National Development University (UPN) Veterans Jakarta, October 29 2019.
According to Andhika Soetalaksana, there are many activations of arts, culture, music performances and sports held every week in Jakarta, all of which require a touch of digital technology to support their successful implementation. “For example, there are more than 60 high schools in Jakarta that routinely hold art performance events (Pensi) whose events are always successful and are attended by hundreds to thousands of spectators. Middle school students in Jakarta do not want to be outdone, now they are also proficient at organizing Pensi events. We help them with marketing and event ticket management. Everyone who is 16 years and over, it feels like now everyone wants to make an event. This is interesting,” added Andhika.
One of the main actors in the rapid progress of the creative and digital industries in Indonesia is KiosGrup. KiosGroup is a business group engaged in serving and supporting the development of the creative industry in Indonesia through a digital start-up platform. There are many digital start-ups that are members of KiosGrup, one of which is KiosTix which is engaged in the realm of online-based show and entertainment ticket management business. Founded in 2012, KiosTix is a pioneer in the event ticketing management industry that has succeeded in changing the habits of Indonesians in buying tickets to a more fun and flexible digital era.
Collaborating with digital startup Midtrans, KiosTix held a Discussion Room forum at the UPN Veteran Jakarta campus (29/10), with the theme Utilizing Technology to Become a Competitive Creative Entrepreneur. Present as speakers at this event were Andhika Soetalaksana (Vice President Sales and Partnership KiosTix), Revvi Sudirnoputra (Chief Technology Officer KiosTix), Stephany Soekendar (Midtrans Event Coordinator), and Ika Nurlaili (Head of Information Systems Diploma Program at the Faculty of Computer Science UPN Veterans Jakarta ).
"KiosTix is holding a Discussion Room roadshow from campus to campus to share knowledge with the public and creative communities, especially students, about the development of the digital industry and current trends in the entertainment world. The response so far has been very good, this year discussion rooms have been held at the University of Indonesia, Prasetya Mulya, Binus, Multi Media University (UMM), and UPN Veteran Jakarta," said Andhika Soetalaksana.
Revvi Sudirnoputra, Chief Technology Officer of Kiostix, emphasized in the discussion to students the importance of being able to create new innovations and mastering the latest knowledge developments in the digital world. "To be a good digital entrepreneur, the key is to keep learning. Because the development of technology is very fast, and we are required to continue to be able to keep up. I myself still spend time every day exploring things that are still new to me,” said Revvi Sudirnoputra, a KiosTix program engineer who graduated from Monash University.
More than 300 participants took part in the Discussion Room at UPN Veteran Jakarta. Meanwhile, speaker Stephany Soekendar, event coordinator of Midtrans, said that Midtrans is a start-up in the field of payment gateways that serves its clients from small to large e-commerce companies. From e-commerce services based on social media platforms such as Instagram to website-based e-commerce companies. He said that in order to become successful digital entrepreneurs, students need to develop a creative spirit and be full of curiosity. “If you have a business idea, execute it immediately. For example, if you want to develop a website, or make a program, it will be executed immediately. If you are already established and need a payment gateway, you can go through Midtrans. Ideas can be obtained from anywhere, execution is more important,” said Stephany.
Responding to the rapid development of the digital industry, Ika Nurlaili, Head of the Information Systems Diploma Program at the Faculty of Computer Science UPN Veterans Jakarta, said that the disruption of digital technology that is currently developing rapidly has made the entertainment industry grow rapidly and become easily accessible. The world of education has now also made many adjustments so that graduates can immediately link and match with the latest needs. At the Faculty of Computer Science UPN Veteran Jakarta now has 3 majors namely S1 Informatics, S1 Information Systems, and D3 Information Systems. "We are very grateful to KiosTix and Midtrans for sharing their experiences with our students. This provides an opportunity for students to get to know the industry directly from its practitioners," said Ika Nurlaili.
The latest trends in the digital industry are discussed in the Discussion Room. Among them are KiosTix's experience in handling large international and national scale events, the latest developments in digital technology in event management and ticket sales, changing consumption patterns of the entertainment industry to a virtual transaction system, professional opportunities in current entertainment industry trends, shared experience in purchasing show tickets. online, and show agendas from KiosTix this year.