Jakarta - Within the framework of the Indonesian Student Business Competition (KBMI) activities organized by the Directorate General of Belmawa Kemenristekdikti. The UPNVJ Career Development and Entrepreneurship Technical Implementation Unit (UPT) held an Socialization of the Indonesian Student Business Competition (KBMI) and the Business Model Canvas at the Bhineka Tunggal Ika Auditorium, Monday (16/04/18).

As many as 120 students who were present from representatives of several UPNVJ faculties participated in this activity. The speakers who attended this socialization were Dr. Rose Tipri Kartika from Polimedia Campus.

Vice Rector III Dr. Ir. Halim Mahfudh, M.Sc said that in this socialization event it was hoped that students could understand the explanations as well as possible, so that this year UPNVJ students were trying to qualify for the KBMI program.

"This year we will take part in the KBMI again and we must be able to better understand the directions and guidance given so that proposals sent by students can pass. Make jealousy with other universities that won this program last year become a reference for our enthusiasm to pass the KBMI," he said.

Dr. Rose Tipri Kartika conveyed in her presentation that the purpose of holding this KBMI activity was to increase new entrepreneurs among students and foster entrepreneurial character in the souls of the younger generation. Apart from that, he also added that this activity would increase the quantity and quality of student entrepreneurs, as well as increase successful student business units now and in the future.

In his presentation Dr. Rose Tipri Kartika explained the participant criteria, procedures and conditions to pass the KBMI. In delivering their presentation, students are also welcome to ask directly what things they have not understood before, so there are no more mistakes in making KBMI proposals.

In the second session the resource person discussed "Making a Business Plan Using the Business Model Canvas". This discussion will explain how students can understand market segmentation, as well as consumer segmentation using the human mindset or how to divide planning into 9 blocks following how the right and left brains of humans work. In this last session, students are also welcome to ask questions directly to the resource persons, so that students can understand according to the explanations given by the resource persons.