HumasUPNVJ - Lifepal together with UPN Veteran Jakarta held a webinar with the theme " Opportunities & Challenges in Internet Marketing " on Wednesday, November 9 2022. UPNVJ presented Dudung Rahmanto as Head of SEO and Tama Andy SEO Specialist Lifepal.co.id and DuitPintar.com who are brokers insurance that has been registered with the Financial Services Authority (OJK). PT Anugrah Atma Adiguna or Triple A. Through DuitPintar.com, you can compare the best insurance policies in Indonesia such as car insurance and undergo online registration.
These two sources thoroughly discussed digital marketing so that students as the Gen Z generation could be literate in Search Engine Optimization (SEO) and optimize it. “SEO are techniques to increase the ranking of our website content on Google's SERP. Why should SEO? Long-term investment, keyword- based marketing channels , increase business credibility, support content integration , user journey and experience ," explained Tama, SEO Specialist DuitPintar.com , an educational and informative website about insurance owned by PT Anugrah Atma Adiguna which has been registered with the OJK.
Tama explained the importance of having a website in the first position of the Google search engine to get more visitors, " Website ranking is important because it will get more visitors to our website ," he added.
In line with Tama, Head of SEO Lifepal.co.id and DuitPintar.com, Dudung Rahmanto explained tips on how this technology literate generation can generate income from optimizing SEO, which is an online marketing method whose goal is to increase traffic or visitors to our website .
SEO Optimization with Topic Clusters, speaking of SEO, keywords are still the basis for making an article. It's just that, with innovation and technology that is increasing, the behavior of internet users is now interacting or using a certain set of keywords.
Due to the change in behavior, search engines like Google and others have modified their systems to cater for topic-based or Topic Cluster content searches.
" Topic cluster is the arrangement of content on the website with pillar page components, support pages and internal links . Topic clusters will make content neatly organized, content responds to user intent , increases website relevance, reduces the potential for orphan pages , optimal backlink authority is distributed, crawl depth is controlled," said Tama Andy.
As for the things that must be done to optimize SEO with topic clusters, you can go through various steps. " Step by step topic cluster, namely conducting topic research , keyword research and grouping , topic cluster mapping , and creating clustered content ," he explained.
Optimize SEO for Additional Income, take advantage of the opportunities that exist in internet marketing to support all needs, students can get various benefits.
Not only for study activities and doing college assignments, optimizing SEO can also provide various other benefits, namely: Great opportunities for producing content about majors, courses. On the campus website , or personal blog. 2. Great opportunity to monetize , get income from the internet, through google adsense, affiliate, online coaching, consultation, ebook, endorse , and others.
"The steps that must be taken to make this happen are creating SEO friendly content, indexing and optimization," added Dudung Rahmanto.
Apart from onpage optimization by maximizing the repetition of target keywords in the content, continued Dudung, another step that can be taken is offpage content optimization.
"The more backlinks, the more optimized the website will be. Ways to use backlinks include exchanging with other websites , writing articles for other websites , making infographics containing historical data % numbers , creating free ebooks with links back to our website , or placing content on other websites ," he explained.